Planning
1 Your first step with Google Analytics is to decide on the dimensions and metrics that are important to you. Also, set any KPIs that are important for your business.
Implementation
2 Setting up Google Analytics goes beyond creating an account and putting the tracking code on your website. You must configure your properties and views correctly to make the most of what Google Analytics provides.
Data Collection
3 Once you have installed the tracking code on your website, it is simply a matter of letting Google Analytics collect the data.
Reporting
4 Simplify your reporting. From your planning phase, you will know the data that is important for your business. If the stock reports are too complex or not complex enough, create custom reports or export data for further analysis
Relaxed Analysts
By understanding how Google Analytics works and what it can provide, you wont have to worry about those "awkward" questions from management.
Happy Stakeholders
Providing simplified, useful, and accurate data to stakeholders will keep them happy and smiling.
Useful Reports
The data is only as useful as your ability to report on it. Prior preparation and planning avoids pretty poor performance.